Classification of life insurance applicants to determine the appropriate life insurance product

摘要

A method and apparatus (including computer program products) for classifying life insurance applicants to determine one or more appropriate insurance products is described. The computing device receives data associated with the life insurance applicant. The computing device determines the risk level, insurance necessity factor, and insurance probability factor of one or more insurance risk factors associated with the applicant based on the received data. The computing device combines the risk level, the insurance necessity factor, and the insurance purchase probability to generate an insurance suitability profile associated with the applicant. The computing device identifies one or more insurance products available to the applicant based on the insurance suitability profile.