Disclosed in some examples are systems, methods, and machine readable mediums that infer contributions from content distributed on a hierarchical electronic content distribution system to the occurrence of events using observed interactions related to the content. For example, the system may infer that a particular item of content that was shared through the hierarchical electronic content distribution system caused a person to apply to the company seeking to be hired. As another example, the system may infer that a particular item of shared content caused or contributed to a sale of the company's products. As yet another example, the system may infer that a particular item of shared content caused or contributed to an increase in a metric associated with the organization.
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