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Behavioral Targeting System That Generates User Profiles for Target Objectives
Behavioral Targeting System That Generates User Profiles for Target Objectives
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机译:行为目标系统,为目标目标生成用户配置文件
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摘要
A behavioral targeting system determines user profiles from online activity. The system includes a plurality of models that define parameters for determining a user profile score. Event information, which comprises on-line activity of the user, is received at an entity. To generate a user profile score, is model is selected. The model comprises recency, intensity and frequency dimension parameters. The behavioral targeting system generates a user profile score for a target objective, such as brand advertising or direct response advertising. The parameters from the model are applied to generate the user profile score in a category. The behavioral targeting system has application for use in ad serving to on-line users.
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