METHOD AND SYSTEM FOR DETERMINING POLITICAL AFFILIATIONS AND ATTITUDES

摘要

A method and a system are provided for determining political affiliations and/or attitudes of payment card holders. The method involves retrieving from one or more databases a first set of information including payment card transaction information, and retrieving from one or more databases a second set of information comprising external information. The external information includes merchant political affiliation and/or attitude information and payment card holder political affiliation and/or attitude information. The method further includes analyzing the first set of information and the second set of information to identify one or more associations between the payment card transaction information and the external information, and determining political affiliation and/or attitude of one or more payment card holders based on the one or more associations. The method and system can be used by merchants or businesses to better target customers or enhance existing customer relationships.