Methodology for Determining Consumer Attitudes and Behavior Air ForceAppropriated Dining

摘要

This study provides a survey-based methodology whereby Services squadronsthroughout the Air Force can identify the image of the food service facilities at their base from the customer's point of view. The survey gathers customer reactions to the base's facilities and the popularity of the local food service competitors, measured by frequency of patronage, dollars spent at each, and perceptions of the dining experience. Keywords: Theses; Food service; Surveys; Air Force facilities. (cp)