METHOD AND SYSTEM FOR DETERMINING POLITICAL AFFILIATION AND ATTITUDE TRENDS

摘要

A method and a system are provided for determining political affiliation and/or attitude trends of a plurality of payment card holders. The method includes retrieving from one or more databases a first set of information comprising payment card transaction information of a plurality of payment card holders, and retrieving from the one or more databases a second set of information comprising external information. The external information comprises political affiliation and/or attitude information of a plurality of merchants, and political affiliation and/or attitude information of the plurality of payment card holders. The method also includes analyzing the first set of information and the second set of information to identify one or more associations between the payment card transaction information and the external information, and determining political affiliation and/or attitude trends of the plurality of payment card holders based on the one or more associations. The method and system can be used to measure shifts in ideological and political patterns of a population.