METHOD AND SYSTEM FOR MEASURING AND MATCHING INDIVIDUAL CULTURAL PREFERENCES AND FOR TARGETING OF CULTURE RELATED CONTENT AND ADVERTISING TO THE MOST RELEVANT AUDIENCE

摘要

A system and method for measuring individual cultural preferences and matching them with those of other individuals, and/or with culture related content. The system and method are designed to increase ROI in marketing, as well as to promote more frequent communications between internet users by: a) providing internet users with the ability to find their “peers”, i.e., people with the closest culture related preferences; b) delivering to internet users precisely targeted and highly relevant recommendations regarding culture related content and products, automatically generated based on selections made by the users' “peers”; c) defining the most appropriate target audience for a set of cultural content items; d) defining the most appropriate set of cultural content items for a user segment of a given social network; and e) increasing the exposure, and thus effectiveness, of advertisements by motivating internet users to establish new relationships with their “peers”.