Systems and Techniques for Intelligent A/B Testing of Marketing Campaigns

摘要

Systems and methods for testing two or more pieces of marketing communication content that intelligently selects test recipients sets to get effective results in a timely manner. One embodiment involves identifying a category of a marketing campaign and identifying potential test recipients who are interested in the category based on interactions by each respective potential test recipient with prior marketing communications associated with the category. The embodiment further involves selecting a first subset and a second subset of the potential test recipients and sending the first marketing communication content to the first subset and sending the second marketing communication content to the second subset. The embodiment further involves assessing responsiveness of recipients of the first subset and assessing responsiveness of recipients of the second subset.