According to an embodiment of the present invention, there is provided a facility utilization measurement apparatus. The facility utilization measurement apparatus sets a plurality of determination areas for determining whether a user stays, on an image which is obtained by capturing the inside of the facility. The facility utilization measurement apparatus generates stay information regarding whether the user stays for each determination area based on a change status of the image in the determination area. The facility utilization measurement apparatus generates use information regarding utilization for each determination area based on the stay information, generates display information for displaying the use information, and outputs the generated display information.
展开▼