SYSTEM AND METHOD FOR COMPUTATION OF RELEVANCE OF AN INDIVIDUAL WITH A CAMPAIGN IN SOCIAL MEDIA

摘要

A method and system determines relevance of a person in relation to a social media campaign using a communications system. A group of users can be determined based on a selection criteria. Each of the users has communications on the social network which are related to an issue of a social media campaign. The selection criteria is based on a relevancy to the issue of the communications. Using a computer, each of the users of the group of users is scored using a scoring technique for determining each user's relevance to the issue based on their communications. The scoring technique is based on grading a plurality of attributes for each of the users. Each user of the group of users is ranked according to their score using the scoring technique, the scoring technique can further include a cumulative attribute score based on the grading of the plurality of attributes.