Systems, methods, and computer-readable storage media for providing data analytics for cohorts. A system sends, to a server such as an online store, a request to install on the system an application from the server. The system then receives a cohort string associated with the application and installs the cohort string on the system, the cohort string being linked to, or associated with, the application on the system. Next, the system detects a user of the application and based on the use of the application, the system collects analytics data about the use of the application at the system. The system then sends the cohort string and analytics data to a data analytics service.
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