UTILIZING SOCIAL MEDIA DATA FOR DIGITAL COMMUNICATION

摘要

A method and system for increasing an appeal of product offers with user-generated content items is provided. The method and system includes defining attributes of the product offers, collecting the user-generated content items having attributes matching the defined product offer attributes at a content resources storage device, ranking the matching user-generated content items for relevance to the product offers, combining a first set of highly ranked user-generated content items with a first product offer and replacing the first set of highly ranked user-generated content items with a second set of highly ranked user-generated content items when the second set of highly ranked user-generated content items is determined to have a relevance ranking to the first product offer which is higher than a relevance ranking of the first set of highly ranked user-generated content items.