Disclosed are various embodiments for collaborative electronic commerce. For example, a first network site is implemented in at least one server that sells a first plurality of items via a network. A relationship is identified in the at least one server between a second network site and an aspect of the first network site, where the second network site is configured to sell a second plurality of items via the network. A reference to the second network site is presented to the user in association with a transaction that involves the aspect of the first network site.
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