USING SEARCH QUERY INFORMATION TO DETERMINE RELEVANT ADS FOR A LANDING PAGE OF AN AD

摘要

Advertisers can generate revenue (or credits) from an advertising network byallowing relevant ads to be shown with their properties (e.g., a document suchas a Web page), and allow an ad delivery system to serve relevant ads. Forexample, the advertiser document may include at least one supplementaladvertisement determined using search query information entered earlier by auser device. As another example, the advertiser document may include at leastone supplemental advertisement determined using a correlation or associationof the advertiser's advertisement and the supplemental advertisement.