SCORING TOOL FOR RESEARCH SURVEYS DEPLOYED IN A MOBILE ENVIRONMENT

摘要

A method for determining a score for a research survey to be deployed in a mobile environment is disclosed. The method includes receiving survey data descriptive of a survey to be distributed to a plurality of respondents, and analyzing the survey data to identify one or more attributes of the survey. The method includes generating a survey score for the survey based on the one or more attributes of the survey. The survey score is representative of a suitability of the survey for presentation at a mobile device. The method may include determining distribution information for the survey based at least in part on the survey score. The distribution information identifies a set of respondents of the plurality of respondents to receive the survey.