ADVERTISING BUSINESS SYSTEM CAPABLE OF ADVERTISING SELECTION ACCORDING TO THE POWER OF DISCERNMENT OF ADVERTISING EFFICIENCY

摘要

According to the present invention, provided is an advertising agency system capable of selecting an advertisement depending on the discriminating power of advertising efficiency, comprising: an advertiser terminal (20) for logging in to a virtual space server (10) with the ID of an advertiser to input advertisement request data (D_re) for advertising; an advertising agency terminal (30) for registering an advertisement in the virtual space server (10) for advertising agency and logging in with the ID of an advertising agent to output advertising agency data (D_pr) related to advertising agency; and an advertisement brokerage server (40) for matching the advertising agency data (D_pr) related to advertising agency with the advertisement request data (D_re), which has been input from the advertiser terminal (20), monitoring whether or not advertising data (AD) are performed in the virtual space server (10) based on the matched advertising agency data (D_pr) and outputting the result of determining whether or not to re-match the advertising agency data (D_pr) based on a monitored result value, thereby enabling advertisement brokerage. Electronic payment is conducted between the advertiser ID of the advertiser terminal (20) and the ID of the advertising agent of the advertising agency terminal (30) depending on the monitored result value.