VISIT INTENTION INFORMATION GENERATING METHOD AND PRODUCT OR CONTENT RECOMMENDING METHOD USING SAME

摘要

Disclosed are a visit intention information generating method and a product or content recommending method using the same capable of figuring out a user′s intention of visiting a website using content tagging and recommending content suitable to user′s tendencies. The visit intention information generating method includes: a step of setting tag types and tag values per tag type to be assigned to each content; a step of assigning the tag values per tag type to each content; a step of collecting and counting the tag values per tag type assigned to the content what the user accessed among the contents; a step of generating the visit intention information corresponding to the count of the tag values per tag type; and a step of connecting and recording information of a product what the user purchased to the final visit intention information of the user.;COPYRIGHT KIPO 2016