PROBLEM TO BE SOLVED: To provide an advice providing system that can generate and provide advice useful for supporting a subject regarding health guidance and exercise guidance based on biological data.SOLUTION: The advice providing system is provided that includes: an advice DB 71 for storing analysis information resulting from analysis of exercise data 49a of a subject, inherent information of the subject, and a piece of provided advice 71c that has been provided to the subject in association with each other; a retrieval information DB73 for retrieving at least one advice candidate 71a from the advice DB71 on the basis of at least one of the analysis information and the inherent information; and a determination part for determining, as a piece of to-be-provided advice 71c for the subject, a piece of edited advice that has been edited referring to the advice candidate 71a. The advice DB71 stores the piece of to-be-provided advice 71c in association with the analysis information and the inherent information if a difference between the piece of to-be-provided advice 71c and the advice candidate 71a is beyond a predetermined amount.SELECTED DRAWING: Figure 2
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