Advertisement generation equipment, advertising generating method and advertisement generation program

摘要

PROBLEM TO BE SOLVED: To generate an advertisement content with a high advertising effect.SOLUTION: An advertisement generating device includes an extraction part and a generation part. When receiving an advertisement content acquisition request, the extraction part extracts an advertisement part based on user information with regard to a user who becomes a distribution destination of the advertisement content. The generation part generates an advertisement content by combining the advertisement part extracted by the extraction part and an advertisement template submitted by an advertiser.