GAMIFICATION OF CUSTOMER RELATIONSHIP MANAGEMENT (CRM) SYSTEMS, SALES, AND SUPPORT AND CONTINUOUSLY LEARNING SALES ANALYTICS WITH GAME ENGINE

摘要

A system comprising a virtual environment; users, each associated with a client computer, are represented by avatars within the virtual environment. Data collected by the virtual environment from enterprise data systems pertaining to users' activities relating to each of the users' historical performance on business-related tasks, is attributed to each respective user's character or entity within the virtual environment and the users receive game-related incentives within the virtual environment based on the collected data.