AUDIENCE REACH OF DIFFERENT ONLINE ADVERTISING PUBLISHERS

摘要

An advertisement impression management system receives an audience list that identifies a set of users associated with an interest topic. The system also identifies whether users associated with advertisements displayed by advertising publishers are in the received audience list. Advertising impression data associated with the displayed advertisements is received by the system to identify users accessing the displayed advertisements. The system identifies unique users based on online tracking methods and user information extracted from user databases of a social networking system. Correction techniques and external panel data are used to correct user information of the identified unique users to improve accuracy. An audience report is generated by the system to evaluate the ability and effectiveness of the advertising publishers in reaching members of the users in the audience list.