ADJUSTMENT OF ADVERTISING SCHEDULE USING PERFORMANCE TREND

摘要

Upper and lower boundary values can be determined based on estimated gross rating point (GRP) values associated with performance of an advertising schedule in a particular market. Audience data associated with the particular market, and a de-duplication weighting can be applied to the audience data to generate weighted audience data. Based at least in part on the weighted audience data, actual GRP values can be determined, and associated with the performance of the advertising schedule in the particular market. A predicted GRP trend can be determined based on those actual GRP values. The advertising schedule can be continually adjusted, in some cases in real time, to maintain the predicted GRP trend between the upper and lower boundary values.