RULE-DIRECTED COUPON GENERATION BASED ON SCORING THE OVER-REDEMPTION OF COUPONS BY CONSUMERS

摘要

Coupon and consumer identifiers are encoded directly or indirectly into coupon barcodes, and upon redemption of coupons, the coupon and consumer identifiers are used to identify fraudulent duplicate redemptions of coupons by consumers. Scores are created based on consumer redemption histories and used to represent a consumer's past history for over-redeeming electronic coupons (redeeming a coupon more than an authorized or allowed number of times). When a consumer is subsequently presented with an opportunity to receive another electronic coupon offer, the consumer's score can be checked in real-time in advance, and the offer can be tailored, adjusted, or even not presented at all to account for the consumer's past propensity to over-redeem coupons. A consumer's score can be checked in real-time upon presentation of a coupon and the coupon can be accepted or rejected based on the score.