Research on Issuance of Consumer Coupons After Covid-19 Based on Data Analysis Take Foshan, Guangdong as Examples

摘要

Consumption is the strongest force in directly stimulating economy growth. After the outbreak of Covid-19, catering, retail sales, lodging and traveling and other service industries were seriously hit. In order to push consumption, Foshan is the first city in Guangdong to issue city-level consumer coupons, and the act received great multiple effect. Following the consumption boom, all the districts in Foshan have distributed local consumer coupons. This essay takes Foshan as an example to research on the issuance of consumer coupons after Covid-19. By collecting data about the effects of all coupons, it shows how city-level and district-level consumer coupons stimulate consumption in the local consumption environment. A large total amount of coupons attracted consumers and the well-designed coupon packages satisfied consumers’ needs. Therefore, the potential of consumption in Foshan has been released and it helped stores increase their turnovers to get through the economic recession. Moreover, the further analysis in the comparison between different coupons indicates the importance of online platforms and provides feasible solutions for government to distribute consumer coupons. The proper adjustment about coupons and more investment in the total amount in coupons are highly recommended in consumption stimulation.