PERFORMANCE OF AD CAMPAIGNS TARGETING DEMOGRAPHIC AUDIENCES USING THIRD PARTY DATA

摘要

The present disclosure describes improving target segments data provided by data management platforms and generating a new target segment that is not available from data management platforms. An advertisement platform compares multiple target segments received from data management platforms. Each of the multiple target segments includes a plurality of items and target group metadata. Then, the advertisement platform retrieves memberships related to the same user or device from the multiple target segments, and determines whether the memberships are logically inconsistent by applying predetermined logical consistency rules. If the memberships are logically inconsistent, the advertisement platform modifies the multiple target segments by eliminating the inconsistent items.