USING HASHED MEDIA IDENTIFIERS TO DETERMINE AUDIENCE MEASUREMENT DATA INCLUDING DEMOGRAPHIC DATA FROM THIRD PARTY PROVIDERS

摘要

Example methods to perform audience measurement disclosed herein include performing a hashing operation on a first media identifier and a plurality of data values to determine a plurality of hashed media identifiers to identify first media, a first one of the hashed media identifiers being different from a second one of the hashed media identifiers. Disclosed example methods also include sending the first one of the hashed media identifiers to a media provider to identify the first media during a first monitoring interval. Disclosed example methods further include determining audience measurement data associated with the first media and the first monitoring interval based on reporting data received from a service provider different from the media provider, the reporting data including the first one of the hashed media identifiers and demographic data corresponding to a subscriber associated with a media device that received the first media from the media provider.