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USING HASHED MEDIA IDENTIFIERS TO DETERMINE AUDIENCE MEASUREMENT DATA INCLUDING DEMOGRAPHIC DATA FROM THIRD PARTY PROVIDERS
USING HASHED MEDIA IDENTIFIERS TO DETERMINE AUDIENCE MEASUREMENT DATA INCLUDING DEMOGRAPHIC DATA FROM THIRD PARTY PROVIDERS
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机译:使用散列媒体标识符来确定观众测量数据,包括来自第三方提供商的人口统计数据
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摘要
Example methods to perform audience measurement disclosed herein include performing a hashing operation on a first media identifier and a plurality of data values to determine a plurality of hashed media identifiers to identify first media, a first one of the hashed media identifiers being different from a second one of the hashed media identifiers. Disclosed example methods also include sending the first one of the hashed media identifiers to a media provider to identify the first media during a first monitoring interval. Disclosed example methods further include determining audience measurement data associated with the first media and the first monitoring interval based on reporting data received from a service provider different from the media provider, the reporting data including the first one of the hashed media identifiers and demographic data corresponding to a subscriber associated with a media device that received the first media from the media provider.
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