A system, method, and computer-readable medium for providing recommendations based on a user interest. The method includes: generating at least one signature for at least one multimedia content element; querying, based on the generated at least one signature, a user profile to identify the user interest related to the at least one multimedia content element; generating at least one contextual insight based on the user interest, wherein each contextual insight indicates a user preference; searching for at least one content item that matches the at least one contextual insight; and causing a display of the at least one matching content item as a recommendation.
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