A system and method for generating a profile value score to prioritize members for opportunities. The system receives a member opportunity request. In response, the system generates a list of members in response to the received member opportunity request, wherein the list of members is determined based on member profile data stored at a social networking system. For each member in the generated list of members, the system generates a profile value score based on the stored member profile data. The system ranks the members of the generated list at least in part based on the generated profile value scores. The system then selects one or more members in the list of members based on the ranking of members in the generated list.
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