USING BEACONS TO AUTHOR AND DELIVER WRAP PACKAGES OF CARDS WITH CUSTOM CONTENT TO TARGET INDIVIDUALS

摘要

A method for defining and delivering wrap packages of cards with custom content to target individuals. The method involves (a) defining a set of cards of a wrap package with one or more variable content container(s), (b) ascertaining if a target recipient of the wrap package has roamed into a range of a beacon, (c) identifying the target recipient in the range of the beacon, (d) associating custom content with the one or more variable content container(s) of the set of cards of the wrap package after the target recipient is identified and (e) distributing the wrap package to the target recipient, the distributed wrap package having the custom content associated with the one or more variable content container(s) of the set of cards of the wrap package respectively.