Selection of information of social approval for an advertisement for display to a user viewer

摘要

Selection of information of social approval for an advertisement for displaying to a user the viewer a system of social network provides an ad for display to a user viewer together with a social approval, which contains information about a friend of the user viewer in S. Istema of social network. The approval is selected from social information maintained by the system of social network.To select the approval, the system identifies objects in the system of social network relacinados the announcement as well as interactions between these objects and other users who are connected to the viewer in the user system, where each interaction refers to a social approval canditada.A score of affinity can be computed for each social approval canditada, where the affinity scores represent a measure of likely viewer interest the user in each social approval candidate. The system selects a social approval, and provides for display to the user the viewer with the announcement.In one mode, the selection is based on the scores of afenidade computed.