A method for automatically presenting to a user online content based on the user's preferences as derived from the user's online activity

摘要

The invention relates to a method for automatically presenting to a user online content (C) based on the user's preferences as derived from the user's online activity, wherein the method comprises: generating data structures (IP) representing the online content (C) accessed by the user on one or more user devices; identifying from the generated data structures (IP) one or more patterns (P) representative of the user's preferences in terms of online content (C); and identifying and presenting to the user the online content (C) corresponding to said patterns (P).