METHOD FOR INSERTING ADVERTISEMENTS ACCORDING TO NUMBER OF PLAYBACK TIMES AND ADVERTISEMENT INSERTION SYSTEM

摘要

The present invention belongs to the technical field of Internet advertisement applications, and provides a method for inserting advertisements according to the number of playback times and an advertisement insertion system, the method comprising: recording a threshold of the number of playback times of each advertisement for the account of a particular user, and recording, after the playback of each advertisement for the account of the particular user is finished, the number of playback times of each advertisement for the account of the particular user; determining, before pushing a particular advertisement to a particular user, whether the number of playback times of the particular advertisement for the account of the particular user exceeds the threshold of the number of playback times of the advertisement for the account of the particular user; if not, playing back the advertisement; if so, terminating the playback of the advertisement, and pushing another advertisement to the account of the particular user. By means of delivering advertisements flexibly with regard to the number of playback times, the present invention can enhance the effect of advertisement delivery and maintain the user's attention on the advertisements.