METHOD OF PUSHING INFORMATION WHEN MATCHING LOAN AMOUNT WITH FUND AMOUNT, AND LOAN INDICATION SYSTEM

摘要

Provided are a method of pushing information when matching a loan amount with a fund amount, and a loan indication system. The method comprises: recording account asset amount information as set by a financial institution and current user account amount information (S101); determining whether the current user account amount is less than a preset account asset amount (S103); if not, determining that there are sufficient funds for the user to use, and not indicating to the user a recommendation for a loan product (S104); and if so, providing to the user loan product recommendation information, and pushing, to the user, patent information (S105). The method can increase user loan efficiency, implement precise marketing, reduce marketing costs of a financial institution, and increase fund turnover efficiency, ensuring the right of a patent assignee (applicant) by pushing patent information upon using the technology.