A METHOD FOR EVALUATING MULTI CONTENTS BASED ON KNOWLEDGE STRUCTURE AN APPRATUS USING IT AND A METHOD FOR RECOMMENDING CONTENTS USING KNOWLEDGE STRUCTURE

摘要

According to an embodiment of the present invention, there is provided a method of evaluating multiple contents using a knowledge structure, comprising: constructing a user knowledge structure based on user records and multiple contents data; Analyzing the similarity between users based on the knowledge structure using the preference information based on the constructed user knowledge structure; Constructing a knowledge structure for the meta information of the multiple content data and analyzing the user preference for the meta information according to the degree of relation with the user knowledge structure; And estimating and evaluating user conformity corresponding to the new content based on at least one of the analyzed similarity between the user knowledge structures or the user preference with respect to the meta information.