PROBLEM TO BE SOLVED: To provide an outbound marketing system and an outbound marketing method capable of executing outbound marketing by different media such as electronic mail or telephone on the same system.SOLUTION: An outbound marketing system includes a mail server 1 connected to a public network 10 and a PBX3 connected to a public telephone network 20, and both outbound mail transmission for collecting access logs of a customer and outbound call transmission to a customer who is highly expected to make a purchase on the basis of effect determination points showing purchase expectation of each customer given based on the access logs are performed on the same system via an operation of a terminal 5.SELECTED DRAWING: Figure 1
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