PROBLEM TO BE SOLVED: To improve the accuracy of road traffic demand prediction by integrating future behaviors of general vehicles that are important factors for road traffic conditions in the road traffic demand prediction.SOLUTION: A road traffic demand prediction device 1 comprises a road traffic demand prediction unit 13 including an antenna 14. The antenna 14 acquires road traffic demand data relating to a road traffic demand from a road traffic demand database 2, and acquires a global context 101 that is information relating to an environment common to a plurality of people or to a specific region. The road traffic demand prediction unit 13 receives input predicted action data 104 that relates to a travel action and that is predicted from a personal context that is information relating to an environment of an individual or to a specific organization when the individual drives a vehicle, and predicts the road traffic demand using the road traffic demand data, the global context 101, and the predicted action data 104.
展开▼