METHOD AND DEVICE FOR PUSHING PROMOTION INFORMATION

摘要

The present disclosure provides a method and a device for pushing promotion information. The method includes: obtaining user behavior data of a user using the terminal; analyzing obtained user behavior data, to obtain behavior information of the user and/or behavior access object information of the user; determining an information type of obtained behavior information of the user and/or behavior access object information of the user; searching for promotion information corresponding to determined information type in a promotion information base stored in the terminal; and pushing found promotion information to the user.