METHODS AND APPARATUS TO UTILIZE MINIMUM CROSS ENTROPY TO CALCULATE GRANULAR DATA OF A REGION BASED ON ANOTHER REGION FOR MEDIA AUDIENCE MEASUREMENT

摘要

Methods and apparatus for calculating granular data of an audience of a target region. An example method includes utilizing minimum cross entropy to apportion aggregate demographics data and aggregate behavioral data of the target region based on granular data of a source region. The example further includes reducing an amount of computer memory resources by calculating the granular data of the audience without collecting person-specific data from audience members of the target region, the granular data of the audience including (A) a count of the audience of the target region satisfying a behavioral constraint and a first demographic constraint and (B) a count of the audience of the target region satisfying the behavioral constraint and a second demographic constraint, the calculated granular data based on the aggregate demographics data of the target region, the aggregate behavioral data of the target region, and the granular data of the source region.