A method for providing bidding support to a user during an auction using cognitive modeling comprises obtaining data associated with the auction, with the obtained data comprising data associated with at least one bidder. The obtained data is analyzed, and at least one output is generated based on the analysis. The at least one output is sent to at least one device associated with the user. The at least one device is configured to generate at least one alert based on the at least one output, with the at least one alert providing decision support to the user with respect to bidding strategy.
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