Presenting content selected by an online system via content presented by an application along with additional content presented by the application

摘要

An online system provides instructions for inclusion in an application to an entity associated with the application. When the application executes the instructions, the application identifies content within the application capable of presenting content from the online system and requests a content item from the online system. Information identifying the user and a context in which the content item is to be presented may be provided to the online system. The application presents the content item from the online system via the identified content when the identified content is presented to the user by the application. Information describing a duration that the content item from the online system is presented by the application is communicated to the online system by the application, allowing the online system to more accurately maintain information describing presentation of the content item.