Product holder for rotating cultivation of plants, including pot plants, which holder is provided with: - a predominantly flat platform for carrying the crops, - running and / or guide wheels that are secured against the underside of the platform for being moved through a greenhouse the holder being able to rotate automatically or not, wherein the platform has a largest dimension in a longitudinal direction which is oriented transversely to the direction of travel of the wheels and, viewed in the direction of travel, is limited by a longitudinal side, wherein the platform is situated in the longitudinal direction comprises direction-extending, self-supporting, stiffness-promoting means for providing the plateau and the entire container with firmness and flatness, an impact-absorbing means extending from the stiffness-promoting means for absorbing force due to impact experienced by the product holder if the impact absorber comes up against an obstacle.
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