According to an embodiment of the present invention, provided is a system for measuring user happiness and demand indexes based on a happiness curation service which comprises: a user server including at least one of user information, user survey information and product information; a happiness curation server configured to collect predesignated data from an external server and calculate a happiness index and a demand index of a user based on collection information; and a big data server configured to store and manage the data collected from the user server and the external server and transmit collected information to the happiness curation server. The happiness curation server recommends product information suitable for the user based on the happiness index and the demand index of the user.
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