APPARATUS AND METHOD FOR PROPOSING CONCEPT OF NEW BRAND OR GOODS THROUGH SURVEY BASED ON IMAGE

摘要

According to the present invention, in a concept proposing the concept of new brand or goods, a plurality of images linked to a specific keyword are provided to a plurality of questionnaire participants corresponding to an image-based questionnaire for developing a concept, thereby selecting an image that is highly related to the goods or brand. A positioning map for each framework is generated based on a keyword corresponding to an image selected by the plurality of questionnaire participants, thereby allowing the questionnaire participant to intuitively and easily judge feelings about the target brand or goods. It is possible to suggest a concept suitable for the target brand or product by referring to the characteristics shown on the positioning map for each framework. A concept proposing apparatus includes a framework generation part, a questionnaire execution part, and a positioning map generation part.