According to the present invention, in a concept proposal of a brand or a product, a plurality of images linked to a specific keyword are provided to a plurality of questionnaire participants corresponding to an image-based questionnaire for developing a concept, So that the questionnaire participant can easily intuitively judge the feelings of the target brand or product by generating a positioning map for each framework based on keywords corresponding to images selected by a plurality of questionnaire participants , And to suggest a concept suitable for the target brand or product by referring to the characteristic displayed on the positioning map of each framework.
展开▼
