Within an advertising buying platform, advertising buyers are able to direct advertising content to TV/OTT/VOD inventory that matches targeted market segments. The advertising buyers select from a list of available market segments, and the system pairs the market segments to an anonymous dataset of media consumers (using a database of hashed online IDs). The dataset of hashed online IDs is then mapped to external OEM IDs (such as from a Smart TV) via the functions of a hashed identity mapping method. This permits the advertiser to target advertising content to a population of TV viewers. Also described herein are methods of bidding on programmatic TV content.
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机译：在广告购买平台内，广告购买者能够将广告内容定向到与目标细分市场匹配的TV / OTT / VOD库存。广告购买者从可用细分市场列表中进行选择，然后系统将细分市场与媒体消费者的匿名数据集配对（使用散列在线ID的数据库）。然后，通过散列身份映射方法的功能，将散列的在线ID的数据集映射到外部OEM ID（例如从Smart TV）。这允许广告商将广告内容瞄准电视观众群。本文还描述了对节目电视内容进行出价的方法。
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