ADVERTISEMENT CONFIGURATION DETERMINATION DEVICE, ADVERTISEMENT FORM DETERMINATION METHOD, AND PROGRAM

摘要

PROBLEM TO BE SOLVED: To provide an advertisement form determination device, an advertisement form determination method, and a program capable of selecting a preferable advertisement design in relation to a publication side.;SOLUTION: An advertisement form determination device according to one aspect of the present invention includes an acquisition unit that acquires, when a plurality of advertisements with a common advertisement object and different advertisement designs are distributed, a click record, and a generation unit that generates, based on the click record acquired by the acquisition unit, a probability distribution representing ease of clicking for each of the advertisement designs. The generation unit updates a parameter of the probability distribution by reflecting a component based on the click record within an immediate latest predetermined time in a parameter before update.;SELECTED DRAWING: Figure 1;COPYRIGHT: (C)2019,JPO&INPIT