PROBLEM TO BE SOLVED: To solve the problems that, when a propaganda effect video is specified according to user attribute information on registered users, a video with high propaganda effect is not always specified to one or a plurality of users of a Karaoke device including users whose user attributes such as users who are not registered to members, and it is requested that the propaganda effect video is the one matched to the users who use the Karaoke device irrespective of presence/absence of registration and the number of users.;SOLUTION: There is provided an advertisement determination device which determines a target user showing object attributes of a utilization user who utilizes a Karaoke device from a musical piece list showing a musical piece to be reproduced by the Karaoke device, and determines advertisement in which the determined target user is considered as a presentation object as the advertisement to be presented to the utilization user.;COPYRIGHT: (C)2014,JPO&INPIT
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