Advertising contact situation analysis system and advertising contact situation analysis method

摘要

PROBLEM TO BE SOLVED: To provide an advertisement contact state analysis system capable of performing a highly accurate reach estimation (analysis of an advertisement contact state) by effectively utilizing advertisement contact logs of partial cooperators even when a sample size of perfect cooperators is not sufficiently obtained.SOLUTION: An advertisement contact state analysis system 1 includes: a perfect contact log collection section 10 for collecting advertisement contact logs (perfect contact logs) of perfect cooperators; a partial contact log collection section 11 for collecting advertisement contact logs (partial contact logs) of partial cooperators; a constraint condition determination section 12 for determining whether the partial contact logs satisfy a predetermined constraint condition; a weighting coefficient calculation section 13 for calculating a weighting coefficient with the use of the partial contact logs determined to satisfy the restraint condition; a weighting processing section 14 for executing weighting processing in the perfect contact logs with the use of a weighting coefficient; and an advertisement contact state estimation section 15 for estimating an advertisement contact state on the basis of the weighting-processed perfect contact logs.SELECTED DRAWING: Figure 1