To provide a review acceptance apparatus or the like capable of prompting description of a review.SOLUTION: A review acceptance apparatus 100 comprises an acceptance unit 111, a search unit 112, and a presentation unit 113. The acceptance unit 111 accepts a user ID of a user who intends to post the review and a product ID of a product to be reviewed. The search unit 112 searches for another product similar to the product related to the product ID, which is another product that the user related to the user ID has purchased in the past. The presentation unit 113 presents the searched other product to the user, and urges to input a review for comparing the presented other product with the product to be reviewed.SELECTED DRAWING: Figure 3
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